n June 2001, the RHENANIA BuchVersand acquires the brand MAIL:ORDER:KAISER along with both customer list and stock on hand. The company had been founded by Hans-Jürgen Kaiser in Munich in 1966 as a mail order business for books.
MAIL:ORDER:KAISER stands for an intelligent and ambitious range of articles with an emphasis on literature and film. The assortment is offered to customers worldwide -- with a low price level as the underlying entrepreneurial concept.
Every two weeks, the company sends out catalogues to its customers. Apart from a selection of books, CDs and videos from the regular market, remainder books and videos are offered at substantially reduced prices. In the MAIL:ORDER:KAISER catalogues, collectors may find exclusive products that are no longer available in stores. Due to our international delivery services, customers from abroad may also conveniently order and receive almost every available book and video.