he history of the GRÄFE UND UNZER VERLAG begins with a bookshop established in 1722 in the city of Königsberg, which under the name "Haus der Bücher" (House of Books) became Europe's biggest bookshop in the late 1920s. After World War II the company moved to Bavaria, where it was turned into a modern guide publisher in the 1960s. Since 1990, the Munich based publishing house has been part of the Ganske Verlagsgruppe.
Today, the GRÄFE UND UNZER VERLAG is one of the Europe's leading publishers of guidebooks offering advice on the subject areas Cooking & Indulgence, Body & Soul, Partnership & Family, Life & Learning, Home & Garden. The GRÄFE UND UNZER products feature clear editorial concepts which are implemented by constantly high quality standards and optimal user-friendliness. To address various target groups as precisely as possible the publishing house applies different brands like GU, TEUBNER and HALLWAG, which are well established among the consumers. The market-leading guidebook brand GU is considered as benchmark: its most successful products are especially cookbooks like "Basic Cooking" or the "Ratgeber Gesundheit" (guidebooks for a healthy living).
As of spring 2007 the publishing house issues books under the label "Gräfe und Unzer", where authors and topics are published irrespective of form and genre. The main focus lies on guidebooks and non-fiction books, which are for one thing affected by the personality of the author or by an entity and for another thing have also a high-quality binding.
Parallel to these innovative products GRÄFE UND UNZER focuses on new marketing and communication instruments to increase customer proximity and dialogue, using customer magazines like "Balance" and "Kochgenuss" (Cooking Pleasure), the dialogue via websites or the GU quality guarantee: Every customer has the right to exchange faulty products.